Consulting- auditing, benchmarking, prioritising actions
Unlocking growth for clients and agencies through a consultative approach.
Scroll ↓
ABOUT THE ROLE
I unlock growth for clients by auditing and benchmarking their approach to audiences, automation, attribution, their use of data, their website, media, SEO, CRO and content.
I help them prioritize actions and structure experiments for growth with controlled risk.
This helps brands grow and has enabled cross and up-selling of services for agencies.
Summary - the results
For the agency
Up-sold £1.5+M worth of services through this framework.
For clients
Consultative approach helps to find areas for better efficiency and effectiveness, driving results.
Personally
Learnt how to consult clients to unlock growth for them as well as the agency.
Services used
-
Auditing and benchmarking their approach to audiences, automation, attribution, their use of data and their website, search, social, SEO, CRO and content.
-
Work with clients to prioritise tasks based on anticipated impact, effort required and complexity.
-
Apply budget weightings to proven and new tactics.
-
Structured to drive growth for clients, all experiments help to overcome business and market challenges.