In today's rapidly evolving digital landscape, gaining a competitive edge in media is becoming increasingly challenging. To thrive in this environment, brands must pivot from industry best practices to tailored strategies that leverage their unique business growth levers. This necessitates a forward-looking, methodological approach to experimentation and problem-solving—one that we term Systematic Experimentation.

A question I’m asked regularly… so what are my thoughts on the fitness tracker 7 months in?

The incremental attention garnered through AR (and creativity) could become a force multiplier for marketing: Making our campaigns work harder, and ultimately leading to better results for our clients.